Hey, everyone. As some of you may have noticed - and if you’re a FIRST member you probably haven’t - after a very long hiatus, pre-roll ads are back on the site and mobile apps for those viewers who have not yet signed up for FIRST. For those of you interested in these boring business-ey things, how we got to this point isn’t that complicated: on the old site the ads were a bad experience that often broke our player, so we got rid of them. When we launched the new apps our focus was a good viewing experience, and we prioritized that over rushing ads into the system. I think we’ve checked the ‘good viewing experience’ box (and the engineering team is always working to improve it), so it’s time to move onto reintroducing ads.
We’re still focused on making the experience good. Or as good as watching an advertisement can be. From a tech perspective we want to make sure ads don’t break our player, and over time we’re going to experiment with where ads are placed within a video, to make sure it’s still a great viewing experience. We’re going to work to make sure that the ads served are as relevant as possible to your interests, including ads for Rooster Teeth stuff. Ultimately, ads on the site help our business so we can keep making cool shows for you to watch. I mean you won’t believe how much Geoff wants to make more episodes of Achievement Haunter.
For you FIRST members, this probably doesn’t matter much to you. But if you’re not a FIRST member and you want to skip those ads, you know what to do.
Thanks for making the launch of Sportsball a success! Make sure you SUBSCRIBE to the YouTube channel, or else Tyler will get mad at me.
We now have the ability to turn off the S#:E# in video titles for those series where it’s less relevant. Expect those to disappear in certain instances in the near future.
Captioning is moving along nicely. We’ve identified a vendor to make the captions and are now scoping out the engineering work to get this up and running. Once we know what work we need to do, we’ll have a timeline to start serving them to you.
Our project to reorganize series within the app is starting to bear some fruit, just much slower than we anticipated. If you want to see the type of thing we’re doing, check out the changes to RT Docs (all docs now in 1 season!) and Day 5 (all bonus features now properly categorized!). There are a lot of cases we’re trying to solve for with this project where it’s not as cut-and-dry as to what’s an episode and what’s a “bonus feature,” not the least of which are things like RWBY World of Remnant videos. We’re working with the creatives to get it right.
I’m sure you have questions about our move to post Red vs. Blue and Camp Camp on RT only. What I can say now is we are very encouraged by the performance of both of those series and we intend to continue experimenting with release models, some but not all of which will include YouTube. We’re really proud of our new apps and by the looks of it you guys love using them!
As always, let me know your questions and I’ll answer throughout the day. See you at RTX!!!